New Delhi — Apple’s iPhone 15 is being offered at a significantly reduced price during Amazon’s upcoming Great Indian Festival Sale, making it one of the most attractive flagship deals this season. The sale officially kicks off on September 23, 2025, with early access for Prime members.
Ahead of the sale, Amazon has revealed that the iPhone 15, which currently retails around ₹59,900 following prior price cuts, will see a steep drop to ₹45,249 during the festival event. This price reflects the application of bank discounts, exchange offers, and other incentives, such as additional deductions with certain payment methods.
Originally launched in 2023 at about ₹79,900, the iPhone 15 had seen its price gradually come down over time. After being reduced to ₹69,900, it was further offered at ₹59,900 in recent weeks. The new sale price marks a nearly 40% decrease from its launch cost.
Amazon customers can expect additional savings via bank offers — including an instant discount of ₹1,750 — and through exchange deals that allow customers to trade in older devices. Combined, these offers can significantly reduce the effective cost of ownership.
The sale is expected to draw heavy demand, especially from buyers who delayed upgrading to the newer iPhone 17 series and are now eyeing value in Apple’s older models. Market analysts predict that such pricing will help clear inventory stock before the festive season peaks.
It’s not just Apple in the fray; during this festival season, several other brands are expected to offer deep discounts. Samsung, OnePlus, and other smartphone brands are likely to mark down older flagship models significantly to compete with Amazon’s pricing strategy.
Experts advising consumers recommend checking eligibility for bank offers, ensuring the exchange device is in good condition, and comparing final prices across platforms. For many, the iPhone 15 under ₹45,000 could provide a compelling entry into Apple’s ecosystem without the premium cost associated with newer models.
The Great Indian Festival Sale runs through late September, offering tech enthusiasts a range of deals across categories. With the iPhone 15’s price cut, Amazon is betting that strategic discounts, bundled with financial promotions, will drive sales volume in one of India’s most competitive shopping periods.