Maruti Suzuki is set to roll out a novel financing scheme that will allow customers to purchase an entry-level car with a monthly EMI of just ₹1,999. The initiative aims to make car ownership more accessible, particularly encouraging two-wheeler owners to consider upgrading to their first four-wheeler.
Partho Banerjee, Senior Executive Officer of Sales & Marketing at Maruti Suzuki, confirmed the plan, saying the automaker plans to launch the offer soon. As the country’s leading carmaker, Maruti hopes to increase car penetration; currently, only about 34 out of every 1,000 people own a car.
The move comes alongside a broader boost in auto demand following recent GST rate cuts under the new “GST 2.0” regime, which included reduced tax rates for small cars. Maruti officials noted that bookings have nearly doubled in recent weeks, especially for small cars, and said the response has been particularly strong across non-metro cities.
While specific details such as down payment, duration of the financing period, or eligibility criteria have not yet been made public, the scheme is expected to be available for Maruti’s entry-level models. The ₹1,999 EMI offer is envisioned as part of the automaker’s strategy to make vehicle ownership within reach for more consumers.
If implemented successfully, this financing offer could reshape the entry-level car market in India by lowering the barrier to ownership and driving greater consumer participation in the four-wheeler segment.